The greatest video creations usually have a natural appearance – everything appears to unfold spontaneously but as anybody who has ever made a paid video project can tell you, it requires great training to evolve a feeling of spontaneousness. Experience teaches that nearly all problems found during the conception of video merchandise are stimulated by bad preparing-or a complete deficiency of planning. You’ve in all probability seen the short videos that cisco.com is using in its campaign to promote the “human network”. In one of the more haunting videos, a kid named Myles dances in his kitchen and an older male, in all likelihood his large brother, places a camera phone at Myles and says, “Do something cool”.
Myles executes some nifty dance steps as the spot presents people all over the earth watching the 30-second video on their call phones and PC’s. In The End we view a kid, nearly the same age as Myles, in a jam-packed street and he looks up in awe at the big screen in Times Square as the Myles video plays in the heart of New York City. This is an quality video recording and what makes it excellent is that everything that goes on in it seems so spontaneous but whenever this occurs, you can be certain that good deal of careful preparing went into those 30 seconds. I hope you get the opportunity to view this video but if you haven’t seen it yet, just go to www.cisco.com because if you are considering producing your first video production, you can learn a lot from analyzing spots like the Myles video.
If you’re serious about producing video merchandise for sale on the Web, one of the easiest things you can do to learn how to design and make good material is to consciously study and break down your preferred videos. If you have it in your blood to produce video products, I’m sure this is something you’ve already been doing. If you’re just starting to think about how to make your first production, develop the habit of following your preferred videos from a different point of view. You’re no longer a consumer of video merchandise-now you must view as a producer or broadcaster would view. When something works, always ask yourself why it works and when something busts, ask yourself why it didn’t work.
Before we leave Myles and his route to Times Square, the first thing you should do is design a 30-second video production but, attack the project as earnestly as if you were doing it for hire. Shoot it with your camera telephone-or with somebody else’s camera phone if you don’t have one-and do it for the purpose of posting it on Goggle video or any of the other video sharing sites but, the important thing is to get cracking.
When you think about how easy it is to get moving as a creator and publisher of video merchandise, you can’t afford not to take advantage of the force of video to force visitors to your site or web log. With a little practice you’ll soon be selling professional video products on the Net.